Here are 3 simple tips on how you can grow your business: 1. Have a proper follow-up system The first one is to develop a proper follow-up system. Recently, I was moving house and was looking online for a mover. I contacted a few mover companies for the quote. A few replied, and none properly follow up after replying with the quote. Does this sound familiar? From my personal experience, this is a pretty common thing that is happening in Singapore. Which is quite sad actually. The company has spent money and time in terms of the marketing. And then it generates a lead. But because there’s no follow-up, the lead dies off. Which means that the company has just wasted the marketing dollars. Imagine instead, the company has a proper follow-up system. The leads come. The company has a proper way to engage the lead beyond the initial contact. It could be a crafted email or SMS, or even a call from the company. Afterwards, after the service is rendered, or the product is delivered, there’s a follow up to check with the customer how is the overall satisfaction level, if there’s any feedback or area of improvement, and if there’s anyone the customer can refer. This may look like a simple step, but it could potentially increase your business and your lead conversion. Hence, the question is: How can you design a follow-up system for your company? 2. Go through and analyse your customer database You don’t have to be a big company with a huge marketing budget and complex analytics software to analyse your customer database. You can do so with simple tools such as Microsoft Excel. The purpose is to understand your target customer more and to find out who you are really serving, and who brings in the most revenue. The 80/20 rules state that 80% of your total revenue may come from 20% of your customers. Therefore, it is very important to understand thoroughly, who is your biggest customer, and to identify their commonality. There’re a few things that you can use to analyse your customers: Geographic: where are your customers located Demographic: age, race, religion, gender, income level, profession, family size, education, marital status and so forth Psychographic: This part focuses more on your customers’ psychology and lifestyles. You may ask questions relating to their hobbies, lifestyles, where they like to go for vacation, special interest, what keeps them awake at night, their worries, aspirations, and so forth. The next question is then how to get those data from your customers if you don’t have it for now. One of the easiest ways is to create a form and ask your customers to fill it up, and then reward them for it. For example, you could tell your customers: “We are doing a study to understand you more so that we can serve you better. Please fill in the survey form and we will give you $10 voucher which you can use for your next purchase.” Once you have the data, you may then focus your marketing campaign to target the profile of the top 20%, and see your ROI from your marketing increase! The other benefit from understanding your customer base is that you will be able to craft a specific marketing message to different segments of your customers. For example, if you own a flower shop. You may then segmentize your customers into female and male segments. You can then send different marketing messages for the different groups. Instead of sending a generic message such as” Flower promotion on Valentine’s Day”, you can send a specific message for the married men to tell them how they can create a special moment for their spouses with your flowers. Or you could send to the single men that focus on getting attention from their “target”. Which one do you think will be more effective? So, your task, for now, is to go through your customer database. If you can’t analyse the psychographic, then at least analyse based on the geographic and demographic. If you don’t have any database yet, then you may want to start with crafting a form that you can send to your customers to get their data. 3. Partnership Marketing This is probably one of the most underutilised marketing methods that could give you a great result at minimum cost. In the nutshell, the essence of the partnership marketing is to identify other companies that have similar target market with your company. and partner with them to sell your products. For example. if you own a camera shop, you may partner with a travel company to give their customers some special discount on your products. Or if you own a music school, you can partner with tuition center to give them a free trial class (and vice versa). You can be creative in terms of what you are offering. You could offer discount, free trial, special promotion for their students, or create a special package or bundle between you and the tuition center. In return, you could do the same promotion introducing their tuition center to your students, or offer referral fee for every new student. To get started, look through your customer database, and ask yourself what other business will have the similar target audience. Not all business will be receptive to this idea, but there will be some that are receptive. Remember to always create a win-win deal. Every partnership must be profitable and benefiting for both parties.